Background
Mottes, an agro-tech company, has been saving agricultural crops and farmers' money since 1978 and offers technological solutions for agriculture all around the world, intended to help producing quality crops and accurate irrigation according, based on the exact plant needs.
Who?
The target users are farmers and irrigation control workers.
The Challenge
Farmers face high financial costs and ambiguity about the condition of the plants, when they face an emergency situation which threatens their agricultural growth.
Mottes app allows the framers online monitoring for their crops, which improves plant growing efficiency.
How?
Thanks to the company's main product: "Tensiometer", a sensor sued to measure how "thirsty" plants are. The farmer puts the sensor in the soil, near to the plant roots. The name "Tensiometer" stands for Tension, and meter: a device which allows measuring the plant roots tension in the soil. When the plant needs more water, the sensor transmits the relevant data to the "Mottes" application.
The farmer can receive alerts and monitor the condition of his plants around the clock, and know exactly when the plant needs irrigation. As a result, the farmer can save a lot of money on expensive resources (water, pesticides and more), improve the quality of the crop, prevent plants diseases, and more.
Role : Product Designer
Responsibilities : UX research, specification, wireframes, prototyping, design, design system creation.
User journey map
In order to understand better the app users needs, I reached out to farmers, which are the target audience for Mottes app. I asked questions which allowed me a better understanding of their standard work day. I tried to understand what a typical farmer daily habits, including their tasks, challenges, and feelings.
Most importantly, I tried to understand the time of day where the farmer was using Mottes application, and how the app helps him with his challenges and daily tasks. Without the app, most framers were concerned about their crops status, when they were physically far away from them, and were worried about the potential irrigation expenses.
The vision: makes farmers life better!
Let's go deeper
Today, Mottes company has satisfied customers from all over the world. The company has a functional application that does the job and helps the farmers.
But after years of consistent improvement in the technology of the products, the investment in aesthetic design and user experience in the application remains a little behind in the priorities of the company. After researching the issue, and questioning 24 customers of the company.
Mottes had begun to understand that a change in the current application is necessary, customers are waiting for an improvement!
Findings from the survey on the current application
1. Too many alerts.
2. No ability to document agricultural activities.
3. No quick access to the main screen.
4. Need additional guiding from an expert.
5. The current design is not user-friendly.
6. Loading graphs are very slow.
7. The app is heavy and finishes the battery.
8. You can not change the color of the graphs.
9. There is no place to write comments next to graphs and in general.
10. No battery data access.
11. Dealing with batteries is exhausting.
12. Unable to save the password.
Personas: target audience
* Yoav and Ester are fictitious names, the content is real and taken from questioning real customers.
Before redesign
The current design has a lot of ui and ux problems.
In the log in screen in the left - the gray stripe above is unnecessary and does not look professional. The logo does not look good, the layouts are not good, the typography is not balanced, the texts are too big, the CTA button is larger than the box allotted to it.
Below are the pressures of flags that allow switching between language and language but these buttons are unnecessary because the application can automatically detect what language is defined in the user's phone and therefore display in the desired language.
Of course, there will be a possibility in the new design in the settings feature to change to another language if necessary. Also, there us no option that saves the password and log in automatically which causes users to be frustrated.
In the graph screen in the right - again, the gray stripe above is unnecessary and does not look professional.The logo does not look good, the layouts are not good, the typography is not balanced and the graph is unclear.
After redesign
Features
Sensors
Allows farmers to view data from the Tensiometers sensors. Therefore farmers can monitor their agricultural growth and know when it is necessary to irrigate.
* Navigate to your sensor which you located near to your agricultural growth roots with the API of Google maps
Calendar
Allows farmers to document agricultural activities by date such as irrigation, pruning, fertilizing, pesticides, picking and packing. Document agricultural activities allowing the app to give positive feedback on a significant saving of expensive resources such as irrigation.
We want to make farmers feel like they win in a computer game and get a reward for it.
The prize is that they have saved money and kept the agricultural growth healthy and improve the quality of the crops. Who would not want to win such a thing?
Second Eye
Allows farmers to consult with agronomists experts and get guidance on how is best to treat the agricultural growth according to the current state.
Alerts
The farmer can receive critical alerts such as, what is the condition of the crop and if it requires treatment. Or What is the weather forecast for that day and more.
Settings
Allows farmers to manage alerts, set the language that is convenient for him, settings of security, batteries data and more.
Design language
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SF pro text semibold
SF pro text medium
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Grid method according to the law of multiplies of four pixels.
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Navigation with the API of Google maps
